In the shiny world of social media, Instagram has undergone significant transformations, revolutionizing the landscape of marketing. One of its most notable features among them is the Instagram API, designed to elevate business customer service standards. This innovative tool empowers brands to track hashtags, monitor account performance, and measure audience sentiment toward their products or services.
According to recent studies:
- 2 out of 3 surveyed people say Instagram helps to interact with brands
- 90% of people using Instagram follow a business
These statistics underscore the platform’s effectiveness in reaching a targeted and receptive audience. With Instagram’s API facilitating seamless content publishing, including photos, videos, and carousels, businesses can harness its full potential with ease. To help you, here are seven ways of using Instagram API for your business:
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Improve Search Experience with Hashtags
Instagram API offers a unique feature that allows users to search and explore hashtagged images. By simply typing a hashtag in the search box, users can access a treasure trove of content posted by others using the same hashtag. This real-time update feature enriches user experience and facilitates the discovery of specific images and videos.
For instance, a fashion brand looking to showcase its latest collection can leverage popular hashtags like #FashionTrends or #OOTD to reach a wider audience and boost visibility.
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Seamless Post Scheduling
Instagram’s business account users enjoy the convenience of scheduling posts, tagging content, and monitoring other business profiles. Leveraging the Content Publishing Instagram API, brands can schedule and publish a single photo or video post directly to their Instagram feed.
According to recent data, businesses that maintain an active presence on Instagram witness higher brand engagement and increased customer loyalty. In fact, 83% of Instagram users claim they discover new products and services on the platform.
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Performance Tracking
Using the Instagram API provides valuable insights into post performance and market trends. Businesses can analyze post metrics to identify areas for improvement and refine their content strategy with instagram automation. Also, demographic data about followers and insights into hashtag usage, comments, and mentions offer invaluable market intelligence.
For instance, a fitness influencer can analyze post-engagement metrics to determine the most popular workout routines among followers and tailor future content accordingly.
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Picture Display on Websites
With the Instagram API, businesses can easily integrate Instagram photo streams onto their websites, showcasing user-generated content in real time. Whether fetching images from a specific account or hashtag, automate the process, ensuring that the photo display remains updated without manual intervention. Research indicates that user-generated content generates 4.5% higher conversion rates compared to brand-generated content.
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Engaging Promotional Campaigns
Businesses can harness the power of the Instagram API to orchestrate engaging promotional campaigns, such as photo contests, that incentivize user participation and foster brand advocacy. By encouraging users to share photos related to a campaign hashtag, brands can curate and feature the best submissions on their Instagram feed or website.
For instance, a fashion retailer can launch a photo contest inviting customers to showcase their styling prowess using the brand’s products. The retailer can then showcase the top entries on their website and encourage followers to vote for their favorites.
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Create Live Feed
The extensive access provided by the instagram api enables businesses to showcase live events or campaigns in real-time, fostering audience engagement and brand awareness. Whether highlighting guests enjoying a venue or showcasing user-generated content during a marketing campaign, businesses can leverage live feeds to create immersive experiences for their audience.
For instance, a restaurant hosting a live music event can use Instagram API to showcase attendees enjoying the ambiance and performances in real-time, attracting potential customers to visit the venue.
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Reconnect Through Direct Messaging
Use the Instagram API to re-engage with customers and prospects who have previously interacted with your business account. Whether sharing updates on new product launches, exclusive event invitations, or upcoming sales, direct messages offer a personalized and effective way to communicate with your audience. Research shows that businesses witness a 98% open rate for messages sent through Instagram DM.
Wrapping it up
Gain unparalleled access to Instagram’s vast potential with Gupshup’s innovative API solutions. As a creative business owner or marketer, leverage Gupshup’s cutting-edge tools to propel your brand to new heights of success. With Gupshup’s expertise and support, you can harness the power of instagram chatbots and API to engage your audience, drive growth, and elevate your brand presence like never before.