Types of Ambush Marketing | SFWPExperts

1. Direct Ambush Marketing  In direct Ambush Marketing, brands or company intends to make themselves associated with the event for which they have no right or sponsorship. In 1994 FIFA football world cup Sprint communication co. used event logo without any permission from the official sponsor MasterCard and FIFA. There are various marketing tactics in … Continue reading Types of Ambush Marketing | SFWPExperts