Event planners are moving towards a hybrid event as there are multiple advantages of these events. Hybrid events have rapidly increased because they are cost-effective and can provide a wider reach. Choosing a hybrid event platform that can provide everything that you need to deliver a successful event with in-person and virtual experience can be an important decision. From the registration process to the connection, you need to maintain with the audience the right and suitable platform that can provide a seamless experience. It can help you to win over your audience, sponsors, and clients, and also help your team with low burden. They are much similar to virtual event platforms but are different in many aspects because hybrid events are difficult to host.
In this blog, we will discuss how hybrid event platforms can provide a seamless experience if you choose the right platform with the right features.
Hybrid Event Platform Considerations Before the Event
There are so many preparations to do when you are hosting a hybrid event because they are difficult to manage and host. You will be needing to engage both the in-person and virtual event audiences simultaneously. This makes it a daunting task, but it is necessary due to the multiple benefits of hosting these events. For this reason, a hybrid platform should provide these outcomes to host successfully.
Creating a Seamless Experience
Hosting an event is all about your attendees, and you need to cater to meet their needs and requirements. So the capabilities of your hybrid meeting platform should reflect that, and everything from the registrations to navigating them through your event agenda. Also, all the other relevant and vital information should be accessed. With virtual and on-demand content access, it naturally makes the seamless event experience. Whether it is a hybrid conference platform or any other, it should be able to cater to all the needs with necessary branding and customizations.
Saves Time and Efforts
A single platform that can support multiple aspects of in-person and virtual events allows you to centralize all the information and actions by saving a lot of time and effort. There are multiple functionality that are built-in such as website customization, data synchronization between different apps and platforms, and integration with the event app. The hybrid event platforms should be able to automate various tasks such as attendee management, content management, etc. This will help your team to save a lot of time. So that they can focus on other important tasks for the event to deliver an exceptional experience.
Brand Awareness
The moment you have thought about hosting a hybrid event and the attendees have heard about it, you have an opportunity to leave an impression. There are many in-built tools in the hybrid event platform and one of them is the email marketing tool. That will allow you to create different types of templates that can be delivered consistently to improve your brand message to the attendees.
Event Platform Considerations During the Event
Now that you have started your event it is time to focus on the event itself. The right platform can make a huge difference in your hybrid event. Since the virtual and in-person audience will diverge, so you need to focus on the platform because it will be the center of the event. Your hybrid event service should be on-point because this is the time when networking and engagement begin. What should you seek from the platform is discussed below;
Interacting With the Audience
A hybrid event platform should the virtual attendees to participate in the event and there are multiple features available for this. Such as polls, Q&As, emoticons, live chats, etc. that can make the attendees feel like they are a part of the event. As the in-person attendees are able to interact more, the virtual ones should not feel left out.
Accessible Sessions
Whether your session is in-person, virtual, on-demand, or simulated it should be easily accessible by the attendees from a single platform. Even if you are using live-streaming services, your attendees should be able to start the event and stay till it ends. A hybrid event platform is compatible with mobile event apps, so it should make it easier for attendees to find a particular session and attend it.
Creating Community
Your hybrid event has many elements and your event will longer than any other normal event. Because it is hosted in both in-person and virtual worlds, it is easier to build a community around your event. With the help of a hybrid meeting platform, you can easily cater to a seamless experience making a community.
Post-event Considerations
Once your event is over, the right hybrid event platform will continue to serve you. Because they are capable of recording and saving all the sessions automatically. They can be used later to provide on-demand at a lower price to maximize revenue. Event data analytics can also be obtained using these platforms that can help to calculate the success of your event. More outcomes to curate from the platform are listed below;
Rich Event Insights
The platform should be capable of providing all the insights of the event. Even is you have integrated the platform with other apps and software, all the insights should be collected and provided. Once you have all the rich insights about the event you can find out what works and what doesn’t. With this, you can make necessary adjustments to enhance the experience. A hybrid event platform should be capable of capturing all the data like check-ins, registrations, engagement, and more.
Data to Prove ROI
With a platform that can integrate with all the rest of your marketing and other integrations. You can keep track of all the activities that can help to calculate the ROI of your hybrid event. You can ensure that your activities can sync with the event needs and deliver valuable insights. Hybrid event platforms can also help to improve the ROI of the event by providing all the necessary information.
Conclusion
A hybrid event platform can be customized according to your event type and needs, such as conferences or trade shows. There are many advantages of hosting these events as they can improve the ROI of your event. But before using these platforms, you need to understand the working of the platforms with all their features that are suitable for your event and its needs.
