There are no secret ingredients nor a secret recipe for writing a blog post that ranks high on search engines! Also, there is no particular article writing style that can be used to rank higher on Google. But certainly, there are some SEO (search engine optimisation) tricks, using which you can enrich your blog post. These tricks can help you to write blog posts that can rank on SERPs. It is recommended that you hire a professional SEO company in London. SEO experts, using these tricks will endeavour to get more organic traffic to your business website.
Higher traffic results in more leads and conversions. An SEO and digital marketing services company in London can create a digital marketing strategy for your business growth.
Here are some tricks to enrich your blog post:
Keyword Research is the First Step
Before your SEO services company in London starts writing a blog post for your business, they first need to do some homework. Keyword research is a crucial step. Finding the perfect and relevant keywords for your business, products or services is essential. Keyword research needs to be done properly as it will let your team know how many people are interested to read about the topic on which the blog is to be written. It will also help the content writer properly structure the blog post.
KOL Limited is an SEO and digital marketing company in London. They have expertise in creating successful digital marketing strategies for ecommerce businesses. They also offer web design and development services.
Tips to remember when performing keyword research:
Check The Search Volume
Your team needs to check the search volume for your keywords. Higher search volume implies that more people are searching for them. But you need to also remember that it would be difficult to rank for such keywords. You can target lower search volume keywords in that case. Search volume is a way to find out whether the content your writer is planning to write will be useful or not.
Search Intent is Important
Before your team selects the keywords to target, they must make sure that the topic of the blog post the writer is planning to write is being searched or not. People searching your business keywords should be interested in reading the blog post.
Meta Tags Can’t Be Ignored
Meta tags will help your blog post rank higher in SERPs so you can’t ignore this step. Your SEO team needs to make sure that they write the meta titles and descriptions within the character limit. Keeping meta titles concise is the key. Try not to go beyond 60 characters (including spaces). Think of the description as a summary of the content and write it within 160 characters.
Don’t use any clickbait in meta tags, instead keep it interesting. Let Google and people interested in reading on the topic get the gist of your blog post.
Create a Visually Appealing Blog Post
For users to engage with your content, the blog post must look visually appealing. Use images and videos that are relevant to your post, it will make users spend more time on your blog post. Time spent by users is a crucial metric taken into account by Google. When people spend a long time on your article, your content has a chance to rank higher on search engines.
For your website to rank on SERPs, it is suggested you hire an SEO and digital marketing services company in London.
Use Relevant Subheadings
When a writer works on the structure of a blog, it is important to decide on the subtitles. This helps them organise the post properly. It will make sure that the users can effortlessly navigate the blog post. It will also be relevant to the Google crawlers. The subheadings should give the audience an idea about the topic being covered within the content. Do not forget to use the keywords as well.
When your SEO team make use of all the above tricks, the blog posts written for your business will start bringing organic traffic to your website. And this will result in higher conversions and your business will start growing exponentially.