Social media managers, content producers and beloved brands… Reaching users organically has become a big deal. Every day we fight different algorithms, trying to get ahead of other brands, sometimes we challenge Facebook and sometimes Instagram. Sometimes we succeed, sometimes we fail. In this article we will discuss abou how to increase your social media visibility?
However, there are preventive, supportive and motivating actions we can take in response to this world of algorithms and “you will have to spend money”.
I will bring these to light for you now. I will talk about ways to increase your reach and maintain your visibility.
Methods to prevent the decrease in visibility on social media
First of all, you need to start by knowing the value of the users you have. The main reason for this is that if you can keep your own users actively in the game, this will help your page to get organic interaction and reach.
That’s why you need to value the content you create and produce it correctly.
You need content that creates interaction and helps users actively talk and communicate with you. However, when we say interactive content, we usually mean images added to a static stock photo and appropriate texts.
Unfortunately, not knowing your target audience correctly causes such posts not to receive enough interaction. It is very important to know your users’ motivations and understand what kind of sense of humor they have when interacting with them.
Another precaution you should take is to never stop communicating with them. You should not create gaps in your content plan and you should share your posts regularly. The main reason for this will be not to give your users time to forget you.
At the same time, visibility slowly disappears after a certain period of time. In other words, you should communicate with them every day, or more than once a day. Of course, this does not mean sharing more than one post from the same page every time.
It is important to use different features of the social media networks you manage. For example, you should make sure that you share stories on Instagram on days when you do not share content.
The last precaution is CRM. There should be no unanswered questions, unliked comments or unresolved complaints. The activity of your page and the value you give to the user should always be seen by the algorithms and should make you ready to take a step forward.
If there is a question about the product under the posts, you should definitely answer it. If a very simple emoji is answered, you should like it and of course, you should prefer to solve the complaints first instead of eliminating them.
The subject of complaints is also an important one. Because there may be situations where you cannot really respond to some complaints. For example, an action may have been taken that users are not happy with due to company policy.
If we cannot explain this in any way, we may choose not to respond. However, the first issue is always: not to leave users unanswered. In this way, users on the page will also interact and increase the organic visibility of the page.
Methods That Support and Activate Visibility on Social Media
Here lies the answer to the question in the title. Increasing your visibility on social media is achieved through how active you are, the value you can create, and a process in which you can learn by trying.
Know yourself and your target audience
As always, we first get to know our own product. We know its features very well and determine how we can use it and how much we can highlight it in our communication strategy. Then -look, this is very important- we get to know our target audience.
Every step taken without knowing the target audience is wasted. If the target audience does not like apples, you should not offer them apples, right? That is what I thought.
If you have not determined your target audience in your content marketing strategy, that is, if you do not have a content marketing strategy, you can understand it with reports.
Which content they react to more, which of your content spreads more organically or which content gets the most shares. If you cannot read a report, you naturally cannot know your target audience. That is why you need to get reports and shape the future with past facts.
Be innovative
Then being innovative comes into play. Unfortunately, being innovative is not about constantly trying to do real time marketing work, but about adopting the right innovation for the target audience. Just because a brand shares something and it catches on, it will not catch on when you try it.
What is important here is whether your brand is compatible with this action. Just like not every special day has to be celebrated by every brand. If you can create a matrix where you can match the brand and innovations / things to do, your job will be much easier.
So what are these innovations? What will you do to increase our social media visibility? We will quickly adapt to the right channels. We know that Instagram users are currently focusing on stories instead of posts. So we will actively use stories and push the boundaries of our creativity in this area.
Direct to follow
We will create redirects that will direct organic reach and increase visibility on Facebook. For example, the “Show First in News Feed” share is a great redirect for many brands with lovemarks. Because it will help posts that may be left behind due to the algorithm to be seen.
You can do this on Instagram and Twitter as well. You know that on YouTube it continues in the same way, by subscribing and clicking the bell. So, reminding our users of these and inviting them to take action is very important.
Collaborate
Collaborate with other brands or people. This always means two different audiences coming together and becoming more visible. This is why we have been seeing crazy influencer communication lately.
Because a gentle and calm process is taking place when the influencer directs the followers in their own bag to the other brand.
A correctly designed influencer campaign can have a very positive effect on the brand in the short and long term. In this way, it can reach new audiences and increase its visibility.
Spread Everywhere
This is a great method. Have social media redirects on all your digital assets. For example, on your website, in your emails, and even with setups from these channels, you can increase this follow-up and interaction.
Because potential users who want to contact you (for example, those who visit your website) and loyal users (subscribers to your e-newsletters) can also be your social media supporters.
Also make sure that your social media accounts are included in everything printed. Remember that you have a social media account that you want to show off to the user, no matter where they are. Use it wherever it is, from business cards to envelopes, as long as it is appropriate.
Take Ownership of The Sharing Buttons
Especially if you have a website where a lot of content is produced, you should not imagine not having sharing buttons on your website. Because spreading means reaching new users and therefore increasing your visibility.
When an article is shared, the user should be able to quickly return to you, find you again, and continue this sharing chain without breaking.
You should provide as many sharing buttons as possible, not just Facebook and Twitter sharing buttons (it would be great if you could offer them in a pop-up format) so that the user can share from anywhere they want.
Update Your Communication by Channels
Not everything can be the same. Nothing should be the same. Yes, although these two sentences seem extremely meaningless, what I basically want to say is this: each social media account should have its own communication, its own language and visual world. In this way, we can reach users in different areas correctly.
For example, Twitter communication should not be a copy of other networks, but should be structured in a way that is completely unique to itself.
A brand that uses Twitter as Instagram has a very low chance of success. Unless, of course, the brand is an account that shares works of art or only shares comedy screenshots.
