How Can Whiteboard Animation Enhance the Effectiveness of Linkedin Ads?
Do you want to reach a professional audience on a professional social media platform, LinkedIn? If you do, you may consider investing in LinkedIn ads. Besides, you can enhance the effectiveness of your LinkedIn video ads with the aid of whiteboard animation. We have also dedicated this post to the same topic. In this post, we shall discuss how whiteboard video animations can improve the effectiveness of your LinkedIn ads. Before that, we want to put light on LinkedIn video ads.
Putting the Light on LinkedIn Video Ads
The LinkedIn video ads are sponsored videos that appear in the LinkedIn feeds. These videos can help businesses in various ways, provided that businesses run their video ad campaigns on LinkedIn. As an example, they can help brands increase their awareness, generate leads, etc.
Moreover, companies can reach a larger and more targeted audience with the aid of LinkedIn video ads. What gives LinkedIn video ads the edge over LinkedIn native ads is their length. This is because users can run these ads for up to 30 minutes.
Furthermore, it is a good idea to use whiteboard video animations for your LinkedIn ads that whiteboard animation services create. This is because they allow you to run your explainers for a longer time without reducing viewers’ engagement.
Next, we shall also talk about how whiteboard video animations can enhance the effectiveness of your LinkedIn ads.
How Can Whiteboard Video Animations Improve the Effectiveness of LinkedIn Ads?
Whiteboard video animations can enhance the effectiveness of LinkedIn ads in various ways. Let us start exploring: How?
1. Whiteboard Video Animations Grab Attention
Whiteboard videos in the animated format grab attention because of their fascinating nature. Brands can take advantage of this fact and create these videos as their LinkedIn ads. If they do, it will help them grab the attention of busy professionals, more specifically their target audience on LinkedIn.
Moreover, LinkedIn feeds comprise text-heavy content, and using whiteboard animation as LinkedIn ads provides your brands the edge there. This is because whiteboard video animations entail movement & visual storytelling and even allow you to use colors. So, you may use such videos as your LinkedIn video ads for your brand to stand out in LinkedIn feeds.
2. Whiteboard Videos Allow You to Easily Explain Complex Products
One of the benefits of whiteboard video animations is that they allow you to explain complex business ideas, processes, etc. This is because they allow you to break down such ideas or processes into easy-to-digest pieces of information (comprehensible visuals). It also makes whiteboard video animations perfect for explaining complex products or services on LinkedIn.
Not to mention, targeting decision-makers (customers) on LinkedIn requires clear communication to finally show their interest in complex products/services. This is where brands may consider investing in awesome whiteboard videos to exploit them as their LinkedIn ads.
3. Whiteboard Animation Boosts Engagement
Whiteboard video animations have an inherent charm as engaging animated explainer videos. Using these videos as LinkedIn ads, brands can make their ads more engaging. It is also natural for engaging content, such as whiteboard video animations, to draw professional audiences on LinkedIn to it. So, brands can confidently invest in the same video types as their LinkedIn video ads.
Besides, audiences on LinkedIn will also watch videos till the end that they find engaging. The same holds for whiteboard video animations. So, brands may exploit them to increase CTRs (Click-through Rates) of their ads and also brand awareness.
4. Whiteboard Video Animations Ameliorate Information Retention
According to studies, “viewers retain information better after watching the videos as compared to reading text alone.” This fact also points to the power of videos, such as whiteboard video animations, when it comes to information retention. Brands can take advantage of the same fact and create LinkedIn videos in the form of whiteboard animation. If they do, it will help them effectively communicate their message to audiences on LinkedIn. This is because it will help audiences retain the information brands convey to them and finally encourage purchases.
Furthermore, there is a reason why whiteboard animated explainer videos help viewers retain the information they get via them. That is, they combine visuals with a clear voice-over to make brand messages more memorable for viewers. So, brands can confidently invest in whiteboard video animations and enhance the effectiveness of their LinkedIn ads.
5. Whiteboard Videos Are Not Only Professional But Also Approachable
Explainer videos in a whiteboard style allow brands to not only look professional but also help them approach audiences effectively. This is because you can personalize these videos to strike a balance between professionalism and approachability. It also makes the same video types ideal to utilize as your LinkedIn video ads. If you do, it will let your brand establish itself as an expert on LinkedIn. At the same time, it will allow you to remain relatable to your audience on LinkedIn.
Before we dive into our conclusion, we shall share some tips on creating effective whiteboard video animations as LinkedIn ads. Capitalizing on those tips, you can come up with brilliant whiteboard video animations to effectively advertise your brand on LinkedIn.
Tips to Exploit and Create Brilliant Whiteboard Animation as a LinkedIn Video Ad
You can take advantage of the following tips to create brilliant whiteboard video animations as your LinkedIn ads:
- Keep your animated video ads short yet sweet to communicate with your audience on LinkedIn effectively.
- Focus on a clear benefit of your product/service in your ads to stimulate your audience to finally purchase it.
- End your LinkedIn video ads with a clear CTA (Call to Action) to stimulate viewers to take the desired action.
Conclusion
You may consider investing in LinkedIn video ads to engagingly reach a professional audience there. Besides, LinkedIn video ads are sponsored videos that appear on LinkedIn ads. The purpose of these ads is to increase brand awareness, lead generation, etc. Brands can use their LinkedIn video ads in the form of whiteboard animation to enhance their effectiveness. This is because whiteboard video animations grab attention, explain complex ideas, boost engagement, and more. Lastly, you may consider investing in whiteboard video animations to exploit them as LinkedIn ads for your brand.