A strong online presence is necessary for any business. But more than simply having a website is required. So, you need to make sure your website is optimized for search engines so that potential customers can find you easily. In fact, if potential customers can’t see you online, they’ll find your competitor. However, Digital Destiny’s technical SEO experts in Florida are secret weapon for businesses looking to dominate local search, generate more leads and sales, and save time and money.
What is Technical SEO?
Technical SEO focuses on the technical aspects of your website that affect how search engines crawl and index your site. A technical SEO expert can help you with things like website speed, mobile friendliness, structure, code optimization and content optimization. Technical SEO experts can also help you with things like schema markup, meta tags, and robots.txt. They can also help you optimize your site for local SEO and make sure that your site is indexed correctly.
Technical SEO vs On-Page SEO: Which is Better?
| On-page SEO is like labelling the books clearly (using relevant keywords) and writing informative summaries on the catalogue cards (creating high-quality content with meta descriptions). | Technical SEO is the foundation. It ensures your website is crawlable and understandable by search engines. Think of it like building a sturdy house. It would help if you had a solid foundation before you could worry about the furniture and interior design. |
| On-page SEO focuses on optimizing the content and elements on your actual web pages. It helps search engines understand the topic of your content and its relevance to search queries. This is like decorating your house to make it appealing and functional. | Technical SEO makes sure your library (website) is well-organized, the aisles are clear (your website structure is clear), and the doors are unlocked (search engines can access your website). |
Factors of Technical SEO
Website speed
A slow website will frustrate visitors and hurt your SEO ranking. Search engines like Google prioritize fast-loading websites, so improving your website speed is essential. You can improve website speed by optimizing images, minifying code, and using a content delivery network (CDN). CDNs distribute your content across a network of servers, reducing the distance between the server and the user. It speeds up the website loading time, improving your overall user experience.
Mobile-friendliness
More and more people are searching the web on their phones, so your website needs to be mobile-friendly. A technical SEO expert can ensure your website is responsive and provides a seamless user experience on all devices. It may involve using responsive design principles and testing your website on different mobile devices.
You should also optimize your website for speed, as slow loading times can frustrate users and lead to lower search rankings. Additionally, it would help if you focused on creating content that is optimized for mobile search, as this is what most users are doing.
Website structure
A well-organized website is easier for search engines to understand. In fact, it includes having a clear hierarchy of pages, using descriptive URLs, and internal linking. A technical SEO expert can help you improve your website’s architecture for better crawlability and indexation. However, it may involve creating a sitemap, using breadcrumbs, and fixing broken links.
SEO experts also recommend optimizing the title tags, meta descriptions, and alt text of images. Additionally, they can identify and fix any crawl errors or crawl warnings that may be preventing search engines from properly indexing your website.
Code Optimization
The code behind your website can impact SEO. Clean, well-structured code is easier for search engines to process. A technical SEO expert can identify and fix any code issues that may be hindering your SEO performance. This may involve fixing errors in your website’s HTML, CSS, and JavaScript code. Fixing code errors can help to improve the user experience and make it easier for search engines to crawl and index your website. It can also improve website speed and performance, which is an important factor for SEO.
Content Optimization
While technical SEO focuses on the technical aspects of your website, it also indirectly impacts content optimization. Technical SEO experts understand how search engines work and can ensure your website is technically set up to support content optimization efforts.
This may involve creating SEO-friendly title tags and meta descriptions, as well as optimizing images with alt text. Technical SEO experts can also help you ensure your website is mobile-friendly for content consumption, as more and more people are searching the web and consuming content on their smartphones and tablets.
Also Read: Who Can Benefit from Hiring a Lead Generation Expert in Florida?
Benefits of Hiring a Technical SEO Expert in Florida
There are many reasons why Florida businesses should hire a technical SEO expert. Here are a few of the most important:
Increased website traffic
By improving your website’s SEO, you can attract more visitors from search engines. Technical SEO experts can help you identify relevant keywords that potential customers in Florida are searching for and optimize your website to rank higher in search results for those keywords. They can also help you target long-tail keywords, which are more specific keyword phrases that are less competitive but can still drive qualified traffic to your website.
Improved lead generation
More website traffic can lead to more leads and sales. A technical SEO expert can help you improve your website’s conversion rate by ensuring it is user-friendly and provides a positive user experience. This may involve optimizing your website’s call to action (CTA) buttons, improving your website’s contact forms, and ensuring your website is secure so that visitors feel comfortable providing their contact information.
Better brand awareness
A higher search engine ranking can help you build brand awareness and establish yourself as a leader in your industry. When your website ranks higher in search results, it increases the chances of potential customers finding your business and learning about your products or services. Technical SEO experts can also help you build brand awareness by optimizing your website for local search and managing your online reputation.
Local SEO expertise
A technical SEO expert familiar with Florida’s unique market can help you target local customers. This may involve optimizing your website for local search terms, building local citations, and managing your Google My Business listing. A local SEO expert can also help you claim and optimize your listings on other local directories and platforms.
Finding a Technical SEO Expert in Florida
There are many qualified technical SEO experts in Florida. When choosing one, be sure to ask about their experience, their approach to SEO, and their results.
By hiring a technical SEO expert, Florida businesses can improve their online presence, attract more customers, and boost their bottom line. Technical SEO is an ongoing process, but a qualified expert can help you develop a long-term SEO strategy that will deliver lasting results. In addition, Digital Destiny offers Technical SEO services through their experts in Florida. So, you can consider getting services and take advantage to optimize your site effectively.
Conclusion
A strong online presence is essential for survival. But simply having a website isn’t enough. That’s where Digital Destiny’s technical SEO experts come in. Our team can help you improve your website’s technical SEO, which can lead to a dramatic increase in website traffic.
More website traffic means more potential customers, which can translate into more leads and sales. And with a higher search engine ranking, you’ll establish your brand as a leader in your industry. Don’t miss out on this opportunity to grow your Florida business – contact Digital Destiny today for a free consultation and watch your online presence flour
