Who likes participating in competitions? We are pulled to them with ease. And what’s more exciting than sending in a simple message to win a contest? Text-to-win promotions are an excellent way for businesses to use SMS gateway to reach a wider audience and get more interaction from current clients.
Although not a novel practice, sweepstakes represent a contemporary interpretation of the idea. It keeps current customers happy and expands the list of subscribers for your marketing campaign.
A Text-to-Win Contest: What Is It?
With text messaging sweepstakes, you can enter a contest by using your phone to submit a certain keyword to a short number. No fuss, no difficult enrolling, and no need to visit a physical site. A phone is all you need.
You’re given a specific term for the contest, which appears in the advertising. Assume that “CONTEST” is the keyword. Subsequently, the message must be sent to a pre-designated short code that serves as the recipient’s phone number. It is included in the promotional materials as well.
To participate in the contest and win a sweepstake, you now need to submit the text “CONTEST” to the short code. After the competition is over, an announcement or message will let you know whether or not you won.
Text-Based Games
SMS competitions benefit both parties because consumers enjoy winning things and companies like bringing in new clients. The investment yields a notably high return. The sum of money you will spend on the prize is insignificant compared to the quantity of new clients you will bring in.
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In any event, there are more reasons to execute this marketing plan than only company expansion and customer engagement. These competitions can also be used because they are simple to set up and don’t need a lot of work from your clients. They increase brand recognition and serve as a useful means of obtaining consumer data.
How Do Text-to-Win Competitions Operate?
By texting a specified keyword to a 10-digit long code (sometimes called a toll-free phone number) or a specialized short code, recipients can join a contest. The keyword, which the business selects before the campaign is launched, is crucial to these initiatives. Businesses may pick keywords based on expert data, employ popular terms right now, or get creative with spelling by adding numerals.
Before a firm may lawfully message consumers, it must have an opt-in from the people it is delivering the contest. In addition, if they haven’t already, doing so enables receivers to sign up for the company’s SMS marketing campaign. They are therefore a wise choice for companies looking to expand their marketing contact list.
The company will frequently use social media to announce the victors, giving them an opportunity to further build their brand. Businesses may also decide to send out personalized SMS notifications to the winners. Social media is a great way to get new opt-ins for marketing efforts like contests in addition to raising brand recognition.
Text-to-Win Contest Benefits
Easy Setup
The procedure of putting these campaigns up is easy and fast. All you have to do is fill in the blanks regarding the contest’s configuration. Within minutes, you may start the SMS raffle and not have to be involved again.
The company will frequently use social media to announce the victors, giving them an opportunity to further build their brand. Businesses may also decide to send out personalized SMS notifications to the winners. Social media is a great way to get new opt-ins for marketing efforts like contests in addition to raising brand recognition.
Simple to Take Part in
These contests also have the benefit of being simple for the beneficiaries to enter. All they have to do is text the keyword to a toll-free number or an SMS short code.
Completely mechanized
All aspects of these raffles, including choosing the winners, are automated and integrated into an SMS platform. Once the contest is up and running, the platform takes care of everything, including notifying you of the winner and selecting the winners.
Possibility of Growth
You may grow your clientele and learn more about them by seeing how many people choose to participate in a contest. This makes it possible for you to expand your audience, which is crucial for any marketing initiatives.
