Market Drivers and Challenges:
Increased Investments in the Electronics Sector to Boost ROI
The rapid expansion of the electronics industry is expected to augment the conductive inks market share over the next few years. There is a growing demand for lightweight and high-efficiency electronics across both developed and developing countries. Emerging trends indicate an increase in the use of IoT sensors, RFID tags, printed heaters, and touch displays. The deployment of 5G networks is also poised to drive higher returns on investment. Additionally, the demand for faster electronic devices and organic biosensors will enhance the market outlook. However, market growth could be impeded by fluctuating raw material costs and the high price of silver.
Regional Analysis:
Electronics Sector Growth to Propel Asia Pacific Market Expansion
Emerging markets such as China and India are anticipated to spearhead the adoption of touch screens, photovoltaics, and microelectronics. The rising consumer electronics trend is expected to boost the conductive inks market volume in the Asia Pacific during the forecast period. Additionally, strong government policies promoting the reduction of fossil fuel consumption are likely to drive regional growth.
In North America, the market outlook remains positive due to the presence of major industry players in the U.S. and Canada. Companies are expected to leverage the presence of automotive leaders like Tesla and Ford. The increasing popularity of electric vehicles will drive the demand for conductive inks. Furthermore, the automotive industry’s need for advanced features will further promote the use of these inks.
Europe is considered a lucrative investment destination due to its growing emphasis on renewable energy. According to SolarPower Europe, the region’s solar industry grew by 11% in 2020, adding 18.7 gigawatts of energy capacity via solar photovoltaic modules. Despite the challenges posed by the COVID-19 pandemic, supportive government policies are expected to enhance the business outlook.
