Born x Raised: A Detailed Overview
Introduction
Born x Raised is a Los Angeles-based streetwear brand
born x raised that has gained significant attention for its unique design aesthetic and deep-rooted cultural references. Founded in 2013 by Spanto (Chris Printup) and 2Tone (Alex Erdmann), the brand has become synonymous with the authentic expression of Los Angeles’ diverse and often gritty subcultures.
The Origins
Born x Raised was conceived as a response to the rapid gentrification and cultural shifts occurring in Los Angeles. Spanto, a native of Venice, Los Angeles, sought to preserve and pay homage to the city’s original culture through the medium of fashion. The brand’s name itself reflects this ethos—”Born” represents the original, unfiltered culture, while “Raised” signifies the influence of this culture on the individuals who grow up within it.
Cultural Significance
The brand’s designs are deeply entrenched in the experiences and aesthetics of Los Angeles’ neighborhoods. With an emphasis on preserving the essence of local communities,
Born x Raised hoodie captures the spirit of the city that is often lost in mainstream depictions. The brand’s graphic tees, hoodies, and accessories frequently feature bold typography, old English fonts, and imagery that resonates with the city’s history and street culture.
Design Philosophy
Born x Raised’s design philosophy is characterized by a raw, unapologetic approach. The brand often uses visuals that highlight themes of resistance, survival, and the clash between old and new Los Angeles. The apparel is more than just clothing; it serves as a statement, a form of protest against the erasure of the city’s original culture.
Collaborations
Born x Raised has engaged in various high-profile collaborations that have further solidified its place in the streetwear world. These partnerships have included collaborations with prominent brands such as Nike, Converse, and Carhartt, as well as with artists and musicians who share the brand’s cultural outlook. Each collaboration is a fusion of Born x Raised’s distinct aesthetic with the partner’s brand identity, resulting in limited-edition pieces that are highly sought after by collectors and fans.
Community Engagement
True to its roots,
Born x Raised sweatpants places a strong emphasis on community engagement. The brand regularly hosts events, pop-ups, and collaborations that involve local artists, musicians, and creatives. These initiatives are not just marketing strategies but are integral to the brand’s mission of fostering and preserving the local culture. Born x Raised also gives back to the community through various charitable endeavors, reinforcing its commitment to the city that inspired its inception.
The Legacy
Since its founding,
Born x Raised sweatshirts has grown from a local brand to an internationally recognized name in streetwear. However, despite its global reach, the brand remains deeply connected to its Los Angeles origins. The brand’s continued success lies in its unwavering commitment to authenticity, its refusal to conform to mainstream trends, and its dedication to preserving the cultural narratives of Los Angeles.
Conclusion
Born x Raised is more than just a streetwear brand; it is a cultural movement rooted in the history and identity of Los Angeles. Through its designs, collaborations, and community efforts, the brand has carved out a unique space in the fashion world, serving as a voice for those who wish to keep the original spirit of the city alive. As Born x Raised continues to grow, it remains a powerful symbol of resistance and cultural pride.
