According to a November 2022 study by Statista, there are over 22,000 spa companies in Seattle. Competing in the spa industry will be difficult if you don’t have a unique and powerful spa marketing strategy.
To grow your spa business, you’ll need a comprehensive, creative spa marketing strategy to attract more customers and increase your revenue. This article lists 7 high-impact spa marketing strategies that will help you stand out from the competition.
7 SPA Marketing Strategies for your business
Competitive Research
If you want to rank on Google’s first page, you must rank higher than the company already on it. It’s as simple as that and just as difficult.
You need to understand what the company has done to get to the first page of Google. Google rewards them for this.
You don’t need to use any SEO tools to do competitive research. Just go to Google and do the following:
- Search for “spa marketing services+ [Your City].”
- See who’s ranking in Google’s local pack. (Don’t worry about the paid ads yet; that’s another story.)
- Look through your Google business profiles.
- Click around for 20-30 minutes.
- Write down any trends and patterns that you see.
- Do they have more than 100 Google reviews?
Do they all have a city center address?
Do they offer comprehensive ‘custom services’ in their profile back end? - The fourth step is to look at who ranks below your Google Local Pack.
- The fifth step is to take a 20-30 minute tour of their websites and write down any trends and patterns you notice. For example, do they have a lot of blog content? Do they include testimonials? Do they have pages dedicated to each treatment they offer?
Retargeting ads
Nowadays, most people spend most of their time on the internet or smart devices. Online or digital marketing is at the top of most businesses’ marketing lists, and spa marketing is no exception. There are several ways to use digital marketing for therapists.
One of the best ways to use remarketing is through retargeting or remarketing. Traditional display advertising doesn’t allow you to control who sees your ad. With remarketing, you can display your banner advertisements to people who have already visited your website. This means more people will see your ad and your brand.
According to a study, three out of four people notice your retargeting ad. That’s great news for your business!
Just as most website visitors don’t convert on their first visit, 96% of people who aren’t interested in your product or service will be reminded of your company.
Another way to use remarketing for spa marketing is by customizing your ads based on the pages your potential clients have visited. For instance, if they’ve visited your business’s manicure product/service page, you can offer them a discount for their next manicure.
Scheduling software
For many small businesses, scheduling solutions are seen as an extra expense and are often avoided. However, automating processes using scheduling solutions can bring many benefits to businesses.
For example, businesses can use scheduling software tools to book online appointments. Seventy-five percent of consumers prefer a self-service option.
Scheduling software can also help businesses reduce no-shows and alert clients with upcoming appointments to rebook.
Partner with a local, non-competitive small business
The main goal of a spa business is wellness and health promotion. This means that spa marketing services can work with other local companies that share the same goal.
You can also connect with nearby businesses willing to trade promotional products.
A spa can easily connect with local tourist destinations, gyms, health clubs, yoga studios, hairdryers, nutritionists, chiropractors, hair salons, makeup artists, restaurants, wedding vendors, hotels, etc.
Receiving a referral is a great way to increase your revenue. About 60% of marketers believe that referrals generate more leads. You can also work with these companies to offer special promotions.
Email marketing
Email marketing may seem outdated, but several studies show consumers still prefer personalized emails from businesses they trust and interact with regularly. These emails don’t have to be a standard newsletter but can be personalized with products the customer loves.
In addition to emails, you can also use infographics, GIFs, and video content to grab your audience’s attention. Talk to your clients in person and provide them with updates such as product rebates, product launches, or even social media ad links. This is a great way to increase customer loyalty.
Get more positive reviews online.
Your online presence is one of the most important factors in the success of your spa marketing campaign or initiative.
First, you must create a profile to list your business in online directories such as Google My Business. This will allow customers to find your company when they search for spas in their area.
You can also use this feature to personalize how your spa business appears in Google searches or Google Maps.
Once your business is listed, you should continually aim to generate positive reviews on Google.
These reviews will serve as social proof for your business and increase brand recognition and sales.
Work on your spa website.
A well-designed (fast-loading) website for your spa will also boost your online visibility. Most clients now look for a business site before trying out a spa.
Improve your website’s user interface (UI) and user experience (UX). Ensure your website homepage contains all essential information about your spa, seamlessly accepts bookings, and features the best photos to advertise your spa and its look and feel.
Don’t forget to make your website easy to navigate and optimize your content for search engine optimization (SEO).
Conclusion
If you follow the 7 SPA marketing tips outlined in Seattle, you can market your new spa, increase brand awareness, bring in new clients, and build brand loyalty.
If you focus on Seattle SEO, combine marketing spa services with Seattle therapist SEO, and focus on improving your spa’s customer experience, you can win in the Seattle wellness battle.
