The world of real estate is becoming more competitive, so you need an edge to survive. However, if you’re not planning to become a real estate agent and just want to sell your existing property, you should know how to create a compelling listing that even real estate agents will be amazed. If you’re interested, below are some helpful tips.
1. Craft a Captivating Headline
The headline is the first thing people will notice on your listing. If you’re buying a property, would you be interested in a plain statement or do you prefer a creative one? With all the available listings out there, it would be nice if you put more effort into creating an eye-catching headline.
At the same time, don’t forget to include facts in your headline. For instance, “Serene Lakeside Retreat: Cosy 3-Bedroom Cabin Awaits You” is both creative and informative.
2. Use High-Quality Photos
Nowadays, the quality of photos is usually high, which is why most prospective buyers may not be interested in listings with low-quality photos. Instead of compromising your sales, you should invest in hiring a professional photographer. If possible, hire someone who has experience in taking photos of properties for sale. Meanwhile, if you’re planning to take pictures by yourself, make sure to use the right device and edit the photos before posting.
3. Create a Virtual Tour
For interested buyers, sometimes photos aren’t enough to say whether they love the property or not. Fortunately, with modern technology, you can create a virtual tool that they can access anytime. Of course, it’s also necessary to host a traditional open house.
When creating a virtual tour, it’s best to hire a professional videographer to take all the essential videos, especially since they have the proper equipment.
4. Write an Engaging Description
Whether you have a background in copywriting or not, you should provide an engaging description. Having a detailed description can help potential buyers make an informed decision. Aside from the detailed description, you should also add an SEO-friendly copy, so that it can appear to various search engines.
5. Highlight Key Features
What are the key features of the property? When highlighting the key features, you should imagine yourself in the buyer’s perspective. If you’re buying a property, what features or upgrades will catch your attention?
Of course, if the property has a pool, an outdoor kitchen, and energy-efficient appliances, these can attract more buyers. Meanwhile, if there’s nothing unique about the place, you can focus on the great foundation and other small details (like a vintage ceiling).
6. Don’t Forget to Include the Location
If you’re not familiar with the “Location, location, location” as one of the main things to consider when finding a new property, you should know that it’s a huge factor. Aside from including its actual address, you should also highlight the amenities in the area, such as schools, malls, parks, and gyms. Additionally, don’t forget about describing a bit about the neighbourhood.
7. Be Transparent
When selling a property, you should be transparent about the things that can significantly affect the decisions of the prospective buyer. When you exaggerate things, buyers can expect too much. On the other hand, hiding the property flaws can backfire, especially once they’ve conducted an inspection.
So as much as possible, try to disclose everything the interested buyers would need to know. You can always picture yourself as someone buying a property, and think of all the things you want to know before deciding.
8. Use Compelling Language
Use descriptive language to attract the prospective buyer’s attention. Once their emotion has been evoked, they’ll want to know more about the property. For instance, instead of saying “Property for Sale”, write “Welcome to Your Dream Home!”
These little things can create a huge difference when selling a property. Since most listings are written in simple statements, you can gain prospective buyers if your listing is one of a kind.
9. Include Relevant Details
Of course, aside from the creative side of your listing, adding relevant details such as the exact size and number of rooms and bedrooms, and other necessary fees should be added to the post.
You can provide a map, photos of the inside and outside of the property, and improvements done in the past years.
10. Update the Listing Regularly
If there are changes in the open house date or if there are already interested buyers, you should indicate it in your listing. Regular updates in the listing mean that you’re actively making sure that the property is in good condition, and that you’re easy to talk to.
11. Take Advantage of Social Media Platforms
Almost everyone has a social media account, so it’s a waste if you don’t take advantage of its availability. Whether it’s on Facebook, Instagram, or X, don’t forget to share your listing, and use relevant hashtags. This will help widen your reach, and you can avail of the sponsored posts if you want to reach your targetted audience.
12. Respond Promptly to Enquiries
Whenever there are enquiries about your listing, don’t hesitate to respond immediately. At the same time, keep your responses professional and interesting so that you won’t lose the interest of the buyers.
We hope this article helps you get started with your real estate listings. If you want to share your experiences or thoughts, don’t hesitate to comment below!
