Indoor and outdoor digital signage is an effective marketing tool that has become popular among businesses and organizations, transforming the way business people engage their customers. It helps create compelling content visuals that convey alerts, offers, and brands backstories.
As the consumers rely mainly on the screens to access information, the outdoor digital signs serve as the prolific point of sale advertising mediums. While it is competitively necessary to limit the number of signs and billboards that clutter streets, retail, hospitality, and corporate customers benefit from indoor signages. Digital sign have really gained importance for businesses to deploy in their marketing strategies.
The difference between indoor and outdoor digital signage
The world of digital signage has two main categories: indoor and outdoor. They share similar goals but have distinct differences:
- Environmental Factors: Outdoor digital signage is located where it is subjected to weather effects, meaning the hardware has to be fairly robust, and the screen surface has to be weatherproof. For instance, outdoor signs are exposed to varying weather conditions, which limits their flexibility compared to indoor signs.
- Pixel Density: The pixel density of the Outdoor displays is usually higher than that of the Indoor displays due to the brightest ambient illumination outdoors. This means indoor signs can work with significantly fewer pixels per inch but display the messages.
- Viewing Angles: Outdoor signs, on the other hand, are slightly more flexible regarding lateral viewing angles due to accommodating pedestrian traffic. Semi-permanent signs for indoors can have limited view angles since they are normally close to the users.
- Content Duration: Outdoor signage is usually used where content stays on its medium longer since it operates around the clock. In contrast, non-exit indoor signage can have shorter messages because a user can look at the content quickly and resume strolling the aisles or browsing.
- Screen Size and Orientation: Outdoor advertisements are usually situated at significant distances away from the viewer, which implies that they utilize larger screens than the ones used in interior advertisement screens, which can vary from floor-standing to wall-mounted.
What are the benefits of using indoor and outdoor digital signage for businesses?
Here are the benefits of Using Indoor and Outdoor Digital Signage Together:
- Eye-Catching Displays: Digital signs installed inside and outside the shop or business are meant to attract attention and lure customers into the premises via visible, bright, and clear messages, pictures, videos, and animations.
- Targeted Messaging: Indoor and outdoor digital signage provides an opportunity to promote certain products or services to target customers and to call them to take certain actions.
- Real-time Updates: Digital signs in indoor and outdoor environments can easily be updated with promotions, prices, or messages. They also show current events such as weather and scores of various games to retain customers’ interest.
- Enhanced Customer Experience: Digital signage, both indoors and outdoors, can improve customer experience by allowing them to do virtual trials of the product, demonstrations of the product, and some form of games.
- Data-Driven Insights: Customers’ behavior and preferences that are displayed by interactive digital signs indoors and outdoors give you information about them. Use view rates, likes, comments, shares, or conversions to fash and rebalance your marketing strategy and content.
How Indoor and Outdoor Digital Signage Can Work Together to Transform Your Business?
Here’s a comprehensive list of how indoor and outdoor digital signage can work together to transform your business:
- Consistent Branding: The use of indoor and outdoor digital signage helps create an equal brand message and brand image, thus creating a standard brand image for a business to its customers.
- Seamless Messaging: When deploying a message, utilize both interior and exterior signage to convey a campaign’s main message in a conversational manner. Different aspects of the message are utilized based on the setting where the customer is located.
- Cross-Promotions: Take advantage of window/door signs and fliers. For instance, put a sign showing a promotion on a specific product or event in one facility to attract customers to another facility or website.
- Enhanced Wayfinding: One is the utilization of digital signage to facilitate directions and information about a business once a client is inside a building, and the other is the affixing of signs that help the customer locate a business once they are outdoors. This will be a smoother process.
- Two-Way Communication: Indoor digital signage is synchronized with outdoor ones; this means that the latter can track parameters like the number of people passing by or feedback from customers, which can be used in the content of indoor signs and turn the process into a loop.
- Real-Time Updates: Educate on using a CMS tool that will allow for the real-time update of the outside and inside signs; therefore, the signs will not contain outdated information.
- Increased Visibility: Faring digital passes through the eye-catching digital signage outside the shop. The customers are well-directed; the indoor signage, on the other hand, gives specific details to the customers and warrants action.
- Analytics and Tracking: Leak both indoor and outdoor signs to see customers’ behavior, including traffic flow, time spent, and engagement, and then use all these to improve your marketing plan.
- In-Store Extension: Digital posters are best placed outside shops to promote products or services or to guide customers to where they can get related products or services.
- Cost-Effective: Recycling the material and showing similar images in indoor and outdoor advertisements contribute to cost-cutting and thus should be considered a good marketing pair.
What factors should businesses consider when implementing digital signage?
When implementing digital signage, businesses should consider the following factors:
- Target Audience: Who are you writing to? What would you like to communicate with your audience about?
- Content Strategy: What information do you plan on broadcasting, and how will you change it?
- Screen Quality: Which screens will you incorporate; what resolution and brightness will be required?
- Location and Placement: Where should you install the digital sign, and what would be the best place for everybody to notice it easily?
- Network and Internet Connectivity: How do we manage and control the digital signage, and what specifications are necessary for the internet connection?
- Power and Maintenance: What will be the source of power for the digital signage, and what sort of maintenance will be necessary to sustain the equipment’s effective function?
- Budget and ROI: How much will you spend on digital signage programs, and how will the effectiveness be determined?
- Integration with Existing Systems: Where and how will you link digital signage into your current processes, such as CRM, POS, and marketing automation?
- Security and Compliance: Does your task involve security and compliance issues, such as data protection or data availability?
- Support and Training: What support and training would be needed to enable the appropriate deployment and sustenance of the digital signage?
Conclusion
Overall, indoor and outdoor digital signage is a perfect avenue to market a business, as we have discussed above. When used together, the two benefits can help develop a solid brand message that forms the foundation for the way clients perceive and interact with your brand, as well as increase conversion rates.
Digital Signage can be employed in various forms, including sales of products, advertising of services, or marketing of events. Call Atlanta Sign Company today to understand how they can help you with consultation and collaboration to design, install, and maintain your digital signage and transform your business.
