Market Overview
The global brown rice market size was USD 10.60 billion in 2023 and is projected to grow from USD 11.08 billion in 2024 to USD 15.99 billion by 2032 at a CAGR of 4.69% during the forecast period (2024-2032).
Fortune Business Insights™ has deep-dived into these insights in its latest research report, titled, “Brown Rice Market, 2024-2032.”
According to the study, heightened awareness about high-fiber foods and prebiotics has played an instrumental role in fueling the demand for whole grain rice. End-users are likely to seek specialty rice across advanced and emerging economies.
Segments
Nature, Distribution Channel, and Region are Studied
Based on nature, the market is segmented into organic and conventional.
In terms of distribution channel, the industry is segregated into specialty stores, supermarkets/hypermarkets, online retail, and convenience stores.
On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and South America.
Source: https://www.fortunebusinessinsights.com/brown-rice-market-106455
Report Coverage
The report gives a complete overview of the global market, using both numbers and detailed descriptions. It includes interviews with experts, suppliers, and other key people. Data was collected through emails, phone calls, and questionnaires. Additional information came from press releases, SEC filings, and websites. The report uses both bottom-up and top-down methods to provide a detailed product analysis.
Drivers and Restraints
Trend for Prebiotics to Usher Industry Growth
Whole grains are becoming more popular in North America, Europe, and Asia Pacific, largely because people want fiber-rich foods to help prevent chronic health issues. The brown rice market is expected to grow due to its high content of vitamins B1, B3, and B6. Companies are investing in whole grains to take advantage of the demand for high-fiber foods. Additionally, the rising number of obese people is boosting global demand for these products. The trend towards organic food is also expected to strengthen the market, especially as the FDA approves more whole grains.
However, volatile prices amidst changing weather conditions could dent the industry outlook.
Regional Insights
Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-rich Products
Stakeholders expect the Asia Pacific brown rice market share to witness an appreciable gain in the wake of the adoption of a healthy lifestyle and shifting consumption pattern. Emerging economies, such as China and India, are poised to up their investments in unpolished rice. Leading companies are likely to bank on soaring discretionary income and burgeoning population.
The industry in North America is likely to be strong with soaring product consumption across the U.S. and Canada. Whole grain products have become trendier owing to escalating interest in prebiotic functional foods to boost gut health. With health experts promoting the need for high grain content food products in the diet, brown rice is poised to gain impetus.
Industry participants are expected to expand their penetration across Europe, largely due to the trend for specialty rice and whole grains. Baby boomers and millennials are likely to exhibit traction for brown rice to boost health and bolster immunity. The rising uptake of organic whole grain across Spain, Italy, and Germany will bode well for regional growth.
Competitive Landscape
Leading Companies to Inject Funds into Product Portfolio Expansion to Bolster RoI
Leading companies are focusing on launching new products, mergers and acquisitions, technological advancements, and research and development. Current trends indicate that both established and new companies will prioritize expanding into new regions during this period.
Key Industry Developments
- March 2021: KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
- February 2021: Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.
Major Players Profiled in the Report:
- KRBL Limited (India)
- LT Foods Ltd. (India)
- Riviana Foods, Inc. (U.S.)
- Kohinoor Foods Limited (India)
- Lundberg Family Farms (U.S.)
- Hain Celestial Group (U.S.)
- New Bharat Group Rice Mills (India)
- Pride India FMCG Limited (India)
- Kikkoman Corporation (Japan)
- Sukoyaka Brown Rice (Japan)
