It is tricky to build a successful manufacturing website. It just requires some careful planning. Manufacturing websites are unique. They’re different from other types of websites because they deal with intricate parts and pieces. That’s why they need to show attention to detail online. Here are ten essential features that every manufacturing website designed by the best Website Development Company Delhi should include. Think of these as a checklist when you’re creating or updating your company’s site.
Relevant & Impressionable Images
A single picture can say a lot. When you pick images for your website, they silently tell your audience something. So, using the right images is important for a great website. A recent study by Marketing Experiments found that 95% of users prefer real people’s photos over stock photos. Users think stock photos are not right for the website. It might take time to take photos of your team, but it’s worth it. If you can’t use real images, pick stock photos that don’t look fake and match your business.
Regularly updated content
If making digital content isn’t something you do often, sticking to a schedule can be tough. We get it. But, if you want to keep getting new leads, you’ve got to keep putting out new content regularly. The experts from the best Web Development Company in Gurgaon suggest starting a blog is a great idea. You can write about things your potential customers will find useful. A special segment to share success stories from happy customers will engage more audiences. You can add a segment about the latest happenings in your industry. You can move on to creating more detailed content once you’ve got the hang of blogging. It could be like spec sheets, white papers and e-books.
Simple contact forms
Make it easy for people to get in touch with you. Put simple details like your address, main phone number and email. This could be in the footer of your website on every page. Keep your contact forms easy – just ask for their name, email, and what they want. You can get more info later after you’ve connected with them first.
A reliable website host
Your website needs more than just good content and easy navigation to succeed. Speed is crucial, especially for the mobile version. Many people search the web on their phones, so your site must load quickly to keep their interest.
Thorough and detailed product specs
Your website will probably attract engineers and other technical people. Manufacturing firms don’t want too much sales talk on their websites. Concentrate on giving clear information and details. Make sure you provide detailed specifications for all your products. These should be easy for technical people to read and share. Also, include summary information for top executives.
Case studies
In the past, many industrial and manufacturing sales happened through word-of-mouth. A Case Study is like a digital version of a spoken recommendation. That’s why they work well for industry websites.
Intuitive navigation
If your website is hard to use, people won’t bother. The best Website Development Company Delhi ensure it’s easy to find things by arranging the navigation logically, starting from the top and covering all the main topics.
Well-done product photos
Manufacturing involves making specific parts and pieces, which applies to many industries. However, it boils down to one key aspect: the products themselves. To attract interest from other businesses, you must showcase your products effectively. This is often done through top-notch product photos.
Links to social media pages
Social media is important for manufacturing companies too. Make your social pages easy to find. Use icons to link to each page in your website footer.
A modern design aesthetic
What this means will vary depending on your industry and what you sell. Nowadays, designs are simpler and focus more on being responsive and working well on mobiles than on fancy pictures.
Conclusion
The above-mentioned points can help new manufacturing units get an ideal website for their business. The experts from the best Web Development Company in Gurgaon keep these points in mind while building your website.
