A digital catalog is an online version of a traditional print catalog that showcases products, services, or information. The interactive and dynamic nature of digital catalogs enhances the experience for both the provider and viewer over traditional print catalogs. As more commerce moves online, it’s great to create digital catalog for your business.
Let’s discuss some more reasons to create digital catalog:
1. Greater Reach
A digital product catalog allows you to market to customers around the world, instead of just those within physical shipping range. With a printed catalog, you are limited by postal mailing costs and lead times. However a digital catalog hosted online levels the playing field for small businesses to access global markets.
No matter where your customers are located, they can browse your digital catalog anytime without waiting. You can even optimize the catalog experience for different regions and languages. The only limits are the borders you set yourself. Opening your catalog to the world provides an opportunity to reach more customers and increase awareness of your brand.
Transitioning to a digital format means you’re no longer confined by the physical restrictions of print. Anyone with internet access can become a potential customer. Geographic barriers disappear when your products are just a click away. Overall, you gain the means to share your catalog with a much wider audience across the globe.
2. Cost savings
Digital catalogs offer significant cost savings compared to traditional print catalogs. Producing a print catalog requires expensive photography, design, printing, and distribution. The production costs alone for a high-quality print catalog can easily surpass a lot of dollars.
Distributing the catalogs also incurs substantial expenses. Print catalogs must be mailed to customers or distributed through other channels, costing upwards of $1 per catalog. For a business with 100,000 customers, sending out one catalog costs over $100,000 in postage and delivery fees alone.
In contrast, digital catalogs have minimal distribution expenses. They can be emailed to customers or accessed online at little to no cost per view. Even when factoring in web hosting fees or digital delivery services, distribution costs for a digital catalog are typically less than $0.10 per view.
Updating a print catalog also requires reprinting and redistributing, doubling the costs. Digital catalogs can be updated instantly with no additional fees. For businesses that refresh their product catalog quarterly or annually, these cost savings add up dramatically over time.
No doubt, digital catalogs provide significant cost reductions compared to traditional print catalogs. Businesses can save over 90% on production and distribution expenses by utilizing a digital format. For any retailer or brand with an extensive customer base, digital catalogs offer tremendous value through lower costs.
3. Interactive Format
Digital catalogs allow for interactive features that bring products to life in new ways for customers. By incorporating high-resolution zoom-in capabilities, 3D model views, 360-degree product spins, embedded videos, augmented reality try-ons and more, digital catalogs enable much more engaging and informative shopping experiences.
Customers can get an up-close, detailed look at products from all angles with zoom and spin features. 3D models let shoppers visualize products in real-world settings before purchasing. Videos can provide product demos, user testimonials, and other multimedia engagements. Interactive digital elements bring products off the page to deliver the experiential benefits of browsing in-store from anywhere in the world on any device.
With print catalogs, customers are limited to static 2D photographs. But digital catalogs give brands opportunities to showcase products at their best, tell richer stories, and provide the interactivity today’s customers expect. Interactive features attract and hold customer attention to promote more informed buying decisions.
4. Real-Time Updates
One of the key benefits of creating a digital catalog is the ability to make real-time updates. Unlike traditional print catalogs which can become outdated quickly after printing, digital catalogs can be updated instantly.
As soon as a new product is launched, a price change occurs, or any other revisions need to be made, you can immediately push those changes live in the digital catalog. There’s no need to wait until the next printing or deal with the wasted expense and environmental impact of reprinting a new catalog.
With a digital catalog, you always have an up-to-date showcase of your latest offerings. Customers will appreciate having access to your newest products right when they become available. Plus, you don’t have to worry about any inaccuracies if you need to change a product description, pricing, specifications, etc. Those revisions can be made on the fly.
The flexibility of instant updates is a major advantage of digital catalogs over print. Your catalog will always contain relevant and timely information that both you and your customers can rely on.
Wrapping it up
A digital catalog is an invaluable tool for businesses looking to showcase their products or services online in a visually compelling way. If you want to create engaging digital experiences for your customers, you need to create digital catalog.
