Getting more followers on your Instagram account is crucial for many Instagram users, whether they use the platform for work or joy. With over 1 billion monthly active users worldwide in 2021 and 34.6 million users in the UK alone, this social network is a strategic channel to grow your business by cultivating an active community and loyal followers. This article will discuss the most effective strategies to increase Instagram followers organically.
Before starting, increasing your followers on Instagram is a procedure that takes time the tricks best suited to your target audience and creating original, quality content for Instagram posts.
Be very wary of platforms that offer to sell you contacts, because in all likelihood you will only get fake users who will not interact with posts, thus lowering your profile’s engagement rate. Buying real Instagram followers is beneficial.
The engagement rate is the relationship between interactions (likes, comments, shares) and the number of followers of an account. This metric is crucial because it is used by the Instagram algorithm to select the content displayed in the “Explore” section on Instagram.
Strategies to Increase Instagram Followers Organically
Create quality content
The first tip for getting more followers on Instagram is to choose the content you post carefully, making sure to select original, high-quality photos and videos. Analysis of stories posted by users who saw their number of followers skyrocket showed that the key to success on Instagram is originality.
It’s about publishing photos that stand out from all the others on the platform, even if only by one detail. At the same time, try to find a harmonious and uniform style for your Instagram feed by choosing a theme.
A filter and a predominant colour palette. If organized well, a feed can offer a very effective visual narrative of the identity of a brand or a person.
Write an effective biography
The Instagram bio is the business card of your profile, and as such, it should be meticulously written. Add a short text – you only have 150 characters – that explains in simple terms what your profile offers and who it is aimed at. The goal is to convince visitors to follow you within seconds, so it must be written convincingly.
You can customize fonts, use emojis, and add specific calls to action, like clicking through to purchase products, enter a contest, or take advantage of a limited offer.
For businesses, it can be a good idea to add the brand hashtag to direct visitors to a list of photos and videos about the products and services offered, engaging them to post related content using the same hashtag.
In addition, thanks to applications like Linktree, it is possible to add more external links to the bio and promote different channels and content, bypassing the limit imposed by the platform.
Another useful tool is Instagram Stories Highlights: this allows you to shortly convey the identity and personality of a professional or business. When did buy Instagram followers? learn here now!
Use the right hashtags
Hashtags are topical aggregators that help users find relevant posts, stories, and reels. By using them correctly, you will increase the visibility of your account and attract Internet users to the themes products and services you publish. We advise you to choose hashtags that are popular but relevant to the theme of the photo or video.
How to do? Well, some different websites and apps list the most used hashtags for a given topic or category. And since Instagram currently lets you add up to 30, you can copy and paste them into an e-book so you have them on hand when you’re ready to post.
Post often and when necessary
To obtain more followers on Instagram and keep them over the long term, it is important to frequently post a variety of content, choosing from the different formats offered by the platform: stories, photos, videos, Reels etc.
The freshness of content is one of the factors taken into account by the Instagram algorithm, which tends to highlight the most recent posts.
This is why it is essential to establish an editorial plan including all the material to be published and a calendar with the publication dates of each post.
Some apps allow you to schedule your content to be published, so you don’t forget it or get caught off guard at the last minute.
It’s also interesting to analyze the data in Instagram Insights (a feature reserved for business or creator accounts) to try to understand, based on the content that generated the most interactions, the days and times when your target audience is the most active.
Add geographic location to posts and stories
By adding geographic location to your photos and videos – the specific city or location you are in – your posts become visible in news feeds in that specific location, helping to reach more users.
Content with a given geotag also appears on an interactive map which can be viewed in the “Explore” section: by clicking on the icon, users can discover the most popular places in the surrounding area and view posts there report.
Geolocation is therefore particularly important for companies that primarily target local customers and want to improve the visibility of their profile.
Follow trends and try new things
To succeed on this social network, it is important to keep up to date with the latest news and events. You will be able to associate your posts with the most relevant news and events in your sector and use real-time marketing to promote your business.
Another useful strategy to gain more Instagram followers by try the latest features introduced by Instagram. This will give you new ways to express yourself, improve your profile and stand out from your competitors.
Partnership with other brands
You can partner with other businesses or professionals to create co-marketing collaborations in which you share posts and marketing actions that grow both partners’ social media audiences.
For example, you could host Instagram Live events on topics of interest to customers of both businesses or launch a new product or service.
These events will present as a hook to encourage followers of one account to follow the other. The image of the profile hosting the live event will be highlighted on the Stories homepage and other users can receive an in-app notification.
