You may have read our earlier case study, in which we detailed the user experience and interface design process for the Echo project. This time around, we’ll be demonstrating the opposite side of design: the challenges and quirks inherent in the logo design process.
The logo, as a symbolic sign, is crucial to the identity of a project or business. It needs to have all the winning elements: meaningful content, unique and interesting shapes and colors, and an original and compelling overall picture. The designer tasked with making the logo has a heavy burden, as they must iterate through numerous revisions until they reach a final product that the client is happy with.
When creating a logo for the Ribbet project, Arthur Avakyan of Tubik Studio—who has extensive expertise in the field—made sure to take all of these factors into account.
Process
The creative team began formulating potential lettering compositions for the logo.
Boost your online presence with Toronto’s top-notch web design services. Our team of expert ottawa website design takes great delight in creating visually appealing, user-friendly websites that connect with your target demographic and strengthen the online presence of your business. was a frog because the name of the business, Ribbet, is a variant of a word that describes the sound of a frog or toad. They felt it was important to keep it in the logo so it would be consistent with the rest of the branding and the company name. Based on their research into the market’s other players, they determined that it would be effective in generating a stronger online presence. The service might have been more stylish to set it apart from the competition, despite its general usefulness. Therefore, the decision was made to design the variations that incorporate both the mascot’s visual elements and the lettering.
It is worth noting that the logo was developed with a strong and tight relationship to the overall concept of the Ribbet website design. Since Tubik and the client have been discussing the big picture for the site’s design, the business decided to make a logo that would reflect that. In any case, it was a brilliant move on their part since the logo designer collaborated with the site redesign team throughout the entire project. Users can expect to see a brand new design for the Ribbet site very soon.
At first, the business simply used a typographic composition reflecting the site’s name as its logo, without any visual representation. Making a one-of-a-kind logo that the business could use across all of its platforms was, therefore, the assignment.
Therefore, the logo concept had to match the overall style of the site, which was already established by the online graphic editor and featured mostly dark colors and shades with some blue color accents; it was quite formal, elegant, and serious. A new concept was required for the logo’s lettering, and the website underwent a complete redesign.
In an effort to depart from the preceding concept, the writer presented a well-crafted geometric composition of hand-lettered letters.
Emblem,
Initially, the designer attempted to visualize the mascot based on an image of a frog’s pad in response to the customer’s request for a new visual element; however, this didn’t seem to adequately convey the various sizes of the frog, so the designer moved on to other options.
The initial iterations were all pencil sketches, with the intention of preserving the design’s serious elegance. Simultaneously, the designer was hard at work on a different typeface, one that was softer and more rounded.
Prior to processing in Adobe Illustrator, the customer and I maintained close contact through iterative revisions of the sketches.
The client thought the original frog design was overly complicated, so they requested a simplification that would make the image easier to see. The variant featuring a half-frog head was created, but it was not widely accepted because it was not clearly associated with the frog.
Designer
Despite its sleek design, the client and designer ultimately decided to set this version aside because it clashed with the overall aesthetic of the site. Due to the fact that the simplified version could mislead users and hinder customers from accomplishing their goals, the task of creating a more realistic image of the frog with additional details became clearer.
From a brand recognition standpoint, the client has chosen and presented examples of actual logos that they liked. The samples clearly demonstrated that the focus should remain on the lettering. The client and the designer settled on a single version of the font after working through several iterations.
Next, a meticulous procedure was followed to fine-tune the approved version by adding or removing details, such as resizing strokes and elements. In order to achieve the most harmonic version, there were a plethora of minor but substantial changes and adjustments. Given that the logo was built upon entirely unique and creatively designed lettering, it is to be expected. The last version was finally accepted.
The designer, however, took into consideration the client’s wish to have the frog serve as the site’s emblem. Consequently, the designers at Tubik Studio had a meeting to discuss possible ideas, and one of them was to incorporate animated frog images from previous images into a feature of the preloader.
